Nestlé is launching protein shots in the United States, claiming they help suppress appetite for individuals looking to lose weight. This is the latest initiative by the world's largest packaged food maker to tap into the booming market for weight-loss products, as reported by Reuters.
The company behind Kit Kat and Nesquik has introduced a drink that it claims triggers a natural bodily response similar to that of popular weight-loss drugs like Novo Nordisk's Wegovy and Eli Lilly's Zepbound, though with far less potency.
These weekly injections work by mimicking an intestinal hormone known as GLP-1, which helps suppress appetite and induces a feeling of fullness.
The shake, Boost Pre-Meal Hunger Support is designed to be consumed up to 30 minutes before meals. It targets individuals using GLP-1 drugs or other weight-loss medications. The product was launched last month.
Stefan Palzer, Nestlé's Chief Technology Officer, explained to Reuters, "The shake increases natural GLP-1 levels, which helps control hunger and has a noticeable impact on satiety."
Available for $10.99 for a pack of four on Amazon and at select CVS stores, each shot contains 10 grams of whey protein, 45 calories, 1 gram of sugar, and is fat-free. It is marketed as promoting a "NATURAL GLP-1 response to a meal."
Palzer stated that the shakes could also assist individuals in sustaining their weight loss.
Market Demands and Trends
The demand for weight-loss solutions has significantly risen, driven by increasing concerns over obesity and a growing emphasis on health. GLP-1 medications, such as Novo Nordisk's Wegovy, Eli Lilly's Zepbound, and Ozempic, have gained popularity due to their effectiveness in reducing appetite and aiding weight loss.
These medications, originally developed for diabetes, have become highly sought after in the weight-loss market. As consumers look for alternatives to prescription drugs, products like Nestlé's Boost Pre-Meal Hunger Support tap into this trend. The rise of such options reflects a broader shift toward healthier living and non-pharmaceutical weight management solutions.
Scientific Backing
Nestlé's Boost Pre-Meal Hunger Support is supported by scientific principles related to the role of GLP-1 in appetite regulation. GLP-1, or glucagon-like peptide-1, is a hormone that helps control blood sugar levels and reduces hunger.
The product is designed to stimulate a natural GLP-1 response, mimicking the effects seen in GLP-1-based weight-loss medications like Ozempic and Wegovy. Clinical studies have shown that GLP-1 can promote satiety and reduce food intake, providing a foundation for Nestlé's claim that their product can help suppress appetite.
While additional studies are needed, the product's ingredients, including whey protein, have been shown to support feelings of fullness.
