(Photo : Fwww.meta.ai)

• Meta has developed an AI model, Movie Gen, that generates realistic video and audio clips.
• The tool can create videos up to 16 seconds long and audio up to 45 seconds, outperforming other startups.
• Despite its capabilities, Meta plans to work directly with the entertainment community, not releasing the tool for open use.
• The development of Movie Gen highlights the rapid advancements in AI technology and its potential to transform industries.

In a significant stride towards the future of artificial intelligence, Meta, the company formerly known as Facebook, has announced the development of a new AI model named Movie Gen. This innovative tool is designed to generate realistic video and audio clips in response to user prompts, a feature that places it in direct competition with leading media generation startups such as OpenAI and ElevenLabs.

Movie Gen's capabilities extend beyond mere video creation. The AI model can also generate background music and sound effects that are synchronized with the content of the videos. This was demonstrated in a sample video where the tool inserted pom-poms into the hands of a man running alone in the desert. In another instance, it transformed a dry parking lot into a splashing puddle, enhancing a video of a man skateboarding.

The videos created by Movie Gen can be up to 16 seconds long, while the audio can extend up to 45 seconds. Meta's data indicates that the model performs favorably when compared with offerings from other startups, including Runway, OpenAI, ElevenLabs, and Kling.

Meta's Movie Gen: A Game-Changer for Hollywood

This development comes at a time when Hollywood is grappling with the potential of generative AI video technology. Earlier this year, Microsoft-backed OpenAI showcased its product Sora, which can create feature film-like videos in response to text prompts.

This has sparked interest among technologists in the entertainment industry who are keen to leverage such tools to enhance and expedite filmmaking. However, concerns have been raised about the use of systems that appear to have been trained on copyrighted works without permission.

The potential misuse of AI-generated videos, or deepfakes, in elections worldwide has also been highlighted by lawmakers. Instances of such misuse have been reported in countries including the U.S., Pakistan, India, and Indonesia.

Despite the impressive capabilities of Movie Gen, Meta has indicated that it is unlikely to release the tool for open use by developers, as it has done with its Llama series of large-language models. Instead, the company plans to work directly with the entertainment community and other content creators on the uses of Movie Gen. The tool is expected to be incorporated into Meta's own products sometime next year.

The Future of AI in Media Generation

The development of Movie Gen involved the use of a mix of licensed and publicly available datasets. This approach is in contrast to OpenAI, which has been in discussions with Hollywood executives and agents about potential partnerships involving its product Sora. However, no deals have been reported so far.

The announcement of Movie Gen is a significant development in the field of AI and media generation. It is reminiscent of the unveiling of OpenAI's Sora earlier this year, which also promised to revolutionize the way videos are created. Both these developments highlight the rapid advancements being made in AI technology and its potential to transform various industries, from entertainment to politics.