Samsung Electronics is extending its innovative 'Circle to Search' feature to a wider range of devices, including select Galaxy A series smartphones and the Galaxy Tab S9 FE series. Initially launched with the Galaxy Z Flip6 and Z Fold6, this AI-driven tool offers a seamless way for users to interact with their devices, enhancing the overall user experience.

The 'Circle to Search' feature, a product of Samsung's close collaboration with Google, allows users to search for information by simply circling or highlighting text, images, or videos on their screens. This gesture-based tool eliminates the need to switch between apps, making it easier to perform tasks like full-page translation, homework assistance, and QR and barcode scanning.

TM Roh, President and Head of Mobile eXperience Business at Samsung, highlighted the significance of these updates in broadening access to cutting-edge technology. "These updates unlock new possibilities for the Galaxy A series and Galaxy Tab S9 FE series and reinforce our commitment to providing cutting-edge technology for more Galaxy users," Roh stated. He emphasized Samsung's dedication to democratizing AI technology, making it accessible to a broader audience, and enabling users to work more efficiently and creatively.

The introduction of 'Circle to Search' reflects Samsung's long-standing commitment to openness and collaboration, particularly with Google. The feature leverages AI to deliver rich, contextually relevant information, enhancing the search experience by making it more intuitive and engaging. By integrating this feature across more devices, Samsung aims to reach over 100 million Galaxy users by 2024, signaling its ambition to lead in mobile AI innovation.

Samsung's expansion of AI features like 'Circle to Search' underscores the company's strategy to empower users with personalized, AI-enhanced interactions. This move not only aligns with the broader industry trend towards more integrated AI experiences but also positions Samsung as a leader in bringing advanced mobile technology to a diverse global audience. As the competition in mobile AI intensifies, Samsung's focus on accessibility and user empowerment could prove to be a significant differentiator in the marketplace.