Samsung
(Photo : Hans Olav Lien)

At this year's CES in Las Vegas, Samsung didn't just show up-they made sure everyone took notice. Alongside their shiny new suite of artificial intelligence features called "Vision AI," the tech giant rolled out a whole host of entertainment devices. We're talking next-gen Neo QLED, OLED, and QLED TVs, plus an intriguing addition to "The Frame" family and an ultra-short-throw projector that'll make you rethink home cinema. Let's dive into the big reveals:

Samsung TVs

Samsung's 2025 TV lineup is here, and it's looking smarter and sleeker than ever. The headliner? The Neo QLED 8K QN990F-a flagship model that combines cutting-edge tech with an ultra-slim, minimalist design that's as much a statement piece as it is a TV. Powered by the new NQ8 AI Gen 3 processor, this TV doesn't just play content-it upgrades it. Some standout features include:

  • 8K AI Upscaling Pro: No 8K content? No problem. This feature makes your lower-res content look practically brand new.
  • Adaptive Sound Pro: Because why settle for "okay" sound when AI can perfectly balance speech, music, and sound effects for you?
  • Auto HDR Remastering Pro: Your content, frame by frame, just got a glow-up with scene-adaptive color.
  • Color Booster Pro: AI scene analysis and image processing team up for richer, more vibrant colors.
  • AI Mode: Think of it as your TV's personal assistant, tweaking picture and sound based on what's playing and where you are.

The Frame Pro

Expanding its beloved "The Frame" series, Samsung introduced The Frame Pro-and yes, it's as fancy as it sounds. Powered by the NQ4 Gen3 AI Processor, this version offers brighter colors, sharper contrast, and improved local dimming, making both artwork and video content look downright stunning.

Oh, and here's the kicker: The Samsung Art Store is now packed with over 3,000 curated works, including gems from MoMA, Magritte, and Basquiat. So, even if you're not an art collector, you can fake it pretty convincingly.

Other Cool Gadgets

The Premiere 5
Say hello to Samsung's first-ever interactive triple-laser ultra-short-throw (UST) projector. It features LightWARP technology for top-tier projection quality and adds a futuristic touch feature that lets you interact directly with the screen. Movie nights just leveled up.

MICRO LED Beauty Mirror
Who knew a mirror could do so much? Samsung's new beauty mirror combines cutting-edge reflectance and transmittance capabilities with personalized skincare insights. It even suggests products from South Korea's Amorepacific, so you can perfect your glow.

Samsung Ballie
Remember Ballie, Samsung's adorable home robot from CES 2020? It's back with new tricks. Not only can it control your smart home gadgets with voice commands, but now it has a built-in projector that displays information on any surface. Your coffee table just became a smart display.

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About Aakriti Bansal

I am an experienced journalist with a deep passion for uncovering the truth and sharing stories that matter. With years of expertise in covering a variety of topics, including current affairs, politics, and human interest stories. My work aims to inform, engage, and inspire readers around the world.