• Mahindra & Mahindra announces a price increase across its SUV and commercial vehicle range due to inflation and rising commodity costs.
• The price hike will affect popular SUV models but the recently launched electric SUVs, the BE 6e and XEV 9e, are likely to remain unaffected.
• Other automakers like Maruti Suzuki, Hyundai Motor, Audi, BMW, and Ducati have also announced price hikes from January 2025.
• Despite these challenges, Mahindra continues to lead in the SUV segment, balancing customer value with sustainable business practices.

Mahindra & Mahindra, a leading SUV manufacturer in India, has announced a price increase across its SUV and commercial vehicle (CV) range, effective from January 2025. The decision is a response to inflationary pressures and rising commodity costs, which have significantly impacted input costs.

Despite efforts to absorb a large portion of these increased costs, the company stated that up to 3% of the rise would need to be passed on to customers. This price revision will vary across models and trims in both the SUV and CV portfolios.

The price hike will affect Mahindra's popular SUV lineup, which includes a variety of models catering to diverse customer segments. The current ex-showroom price range for key SUVs, all of which are expected to see adjustments, includes models such as XUV 3XO, Bolero, Bolero Neo, Thar, Bolero Neo Plus, Thar Roxx, Scorpio Classic, Scorpio N, XUV700, Marazzo, and XUV400 EV.

However, the recently launched electric SUVs, the BE 6e and XEV 9e, are likely to remain unaffected by the price hike, providing a steady entry point for customers seeking Mahindra's latest electric offerings.

Mahindra's Stand Amid Industry Challenges

Mahindra's announcement reflects the broader challenges facing the automotive industry, with input costs escalating across the board. Despite these challenges, Mahindra continues to lead in the SUV segment, with a robust lineup that caters to a wide range of customer preferences, from rugged off-roaders like the Thar to premium options like the XUV700.

This price revision underscores Mahindra's commitment to balancing customer value with sustainable business practices. Customers planning to purchase Mahindra vehicles are encouraged to book before the price hike takes effect in January 2025.

The Mahindra XUV700, launched as a flagship offering, stands out with its advanced features and robust specifications. The SUV is built on the new W601 platform, and it comes with both petrol and diesel engine options. The petrol variant is powered by a 2.0-liter turbocharged engine that delivers a power output of around 200 horsepower, while the diesel engine is a 2.2-liter unit producing approximately 185 horsepower.

The Mahindra Scorpio N, another popular model, continues the legacy of the Scorpio nameplate but with more modern design and upgraded features. The Scorpio N is offered with both petrol and diesel engine options, with the diesel variant being the more popular choice. The 2.2-liter mHawk diesel engine produces up to 175 horsepower and is available with either a 6-speed manual transmission or a 6-speed automatic.

Automotive Industry Trends and Challenges

The Indian automotive sector has been grappling with rising raw material prices and logistical expenses. Other automakers like Maruti Suzuki, Hyundai Motor, Audi, BMW, and Ducati have also announced price hikes from January 2025. This trend is likely to be closely watched by competitors and customers alike, as it could signal similar moves by other automakers in the coming months.

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