Brown Living, an Indian company known for promoting sustainable and plastic-free products in its platform has raised an undisclosed sum in a pre-seed funding round. 

According to a statement, the fund raising round was headed by Blink Digital, while Bharat Iyer and Sanjay Nayar, two angel investors, also took part in the investment round. 

Paving Way for Sustainable Journey

Brown Living said that it will use the financial backing to accelerate its mission to make sustainable living a mainstream choice for its consumers in India. 

The press statement added that the fund will be also used to give small and medium enterprises and craftsmen nationwide access to the market. 

According to the company's website, 650 retailers and 1800 artists are presently on its platform, and the firm intends to add more such entities in the coming months. 

"With this funding, we will be able to scale our efforts to reach our next million customers and expand our artisan-to-consumer (A2C) model. We can't wait to expand our collaborations with artisan communities, assist them in going digital, and help mainstream sustainable living," said Chaitsi Ahuja, founder and CEO of Brown Living. 

Dooj Ramchandani, co-founder of Blink Digital said that Brown Living's distinctive A2C business strategy will enable the company to interact directly with customers while providing fair pricing and a worldwide platform for their sustainable, eco-friendly goods to craftsmen. 

Brown Living: A Glimpse

Founded by Chaitsi Ahuja, Brown Living is touted to be India's first planet-positive online platform for eco-conscious consumers to discover and shop from verified sustainable brands. 

The company currently provides eco-friendly products across various categories including lifestyle, home décor, and fashion. 

Brown Living has also set an ambitious plan to plant and maintain a million trees by 2027 and to support 100,000 artisans. 

"Brown Living's platform has the potential to scale impact across India. Their mission-driven approach, combined with strong tech infrastructure, positions them to lead the shift toward sustainable living at a national level," said Nayar, who is also the founder of Sorin Investments.