Meta, the parent company of Facebook and Instagram considers India a priority market, as offerings like reels drive growth of the technology conglomerate in the nation, according to an official. 

In an interview with PTI, Meta India Vice President Sandhya Devanathan said that Meta's offerings including reels, business messaging as well as increased engagement on tools based on artificial intelligence are propelling the growth of the company in the world's fifth largest economy.

"Reels is big for Meta globally, but Reels is certainly huge for Meta in India," said Devanathan. 

Brands Making Use of Reels

During the talk, Devanathan said that brands operating in India have recognized the potential of reels, and they are using the facility from the initial moments of their marketing campaigns. 

"Not only are we seeing the medium exploding in terms of consumption on our platform, but we are seeing brands and creators make use of that to get outcomes they want with their businesses and audiences," said the Meta official. 

She went on and said that India is also the largest adopter of Meta AI, with users making use of AI-powered chatbots to obtain the information they need, which ranges from parenting tips to Onam Sadhya. 

Meta Excited About Growth Prospects in India

Devanathan added that Meta considers India as a market with huge potential, and noted that she is very excited about the company's growth prospects in the nation. 

"So, in terms of user growth, we are very excited by the opportunities and also in the value that we are driving for businesses," noted Devanathan. 

According to the Meta official, India's strong economic growth is one of the factors which play a crucial role in Meta's growing interest in the nation. 

Devanathan said that the Indian economy is showing resilience, and it has all the potential to become a $7 trillion economy in the coming years. 

"All of this points to the larger trend of India rising to the economic superpower status that it has deserved for so long," said Devanathan.